About Reactor 2020

Our goal for Reactor was to understand how we can help medical device teams with accelerating the product design. Through the programme, we had the opportunity to speak with experts in the field, understand the challenges those teams face in their daily activities and identify exactly how we can make their lives better so medical devices can end up faster in the hands of those who need it most.

Joining the Reactor as the already ongoing company helped us confirm our strategy, identify the next steps, and contact top experts. We got insights into putting our strategy to action with realistic tips regarding many topics, such as commercial pitches, communication processes, how to expand our market, and many other crucial topics that were essential at that time for us.  Whether you are a newly born company or a company with a few years of experience - you will do things better after this unique business experience.

The Reactor programme was a huge opportunity for our company because we could validate product marketability with participating SMEs, experts, and selected mentors. We have received significant assistance in assessing our market situation and preparing key strategic and financial documentation. We were able to identify the most important market segments and prepare a market entry schedule. The online Sprints were well-organized, HVL and GE Healthcare staff managed the programme professionally.

Participating at the Reactor allowed us to take a bigger perspective on the MedTech market as we were meeting teams from different countries and examining different strategies. By having access to all expertise we could imagine, backed by GE Healthcare, we absorbed all essential business knowledge (sales, marketing, public speaking) to convert our solution into a fully-fledged business.